Monday, April 7, 2008

Labeling Wars

What's in a name? A recent article: http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2008/04/07/MN8IV76JA.DTL
detailed the efforts of Chateau Montelana to label their wine with a specific AVA. The question is, is this purely a marketing exercise or is there really something special about the area.

A sense of place is at the heart of terroir. I applaud wine label reform when it can be backed up in the glass. Would you agree that Chateau Montelena exemplifies the "Calistoga" terroir? Is there a Calistoga terroir that is identifiable in the glass? While Chateau Montelana is undeniably great wine, even their own promotional material focuses on varietal character rather than the expression of the place it is grown.

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